Adina is a founding partner of Brandgenuity, an award-winning, global brand licensing agency. Her areas of expertise include brand strategy, licensing planning and the development of products, packaging and marketing materials. She was classically trained in brand management at Kraft Foods and as a licensing agency has worked with renowned corporate and entertainment brands, including BMW, Anheuser Busch-InBev, Food Network, ARM & HAMMER, MGM, Playtex, and many others. Adina was named as one of the Top 18 Influential Women in Licensing by License Global, and has been a guest lecturer at NYU, the Sy Syms School of Business at Yeshiva University, LIM College and The Ohio State University. Adina is an alumna of Princeton University and Columbia Business School. She sits on several non-profit boards.