Greg Goodfried is the Co-Head of Digital Talent at leading global entertainment and talent company, United Talent Agency (UTA) where he represents the biggest stars on YouTube and other digital platforms. Goodfried works with many of the top YouTube creators such as Shay Mitchell, Alisha Marie, Karina Garcia, Jenn Im, Kandee Johnson, The Merrell Twins, Wengie, and many more. He has negotiated some of the industry’s most innovative deals including launching the Target toy company for Karina Garcia called “Craft City,” an apparel line with Jenn Im called “Eggie,” and licensing deals for Kandee Johnson with Too Faced, OGX, and Sinful Nails.
Goodfried started his career as a corporate attorney at the law firm Mitchell, Silberberg & Knupp before co-creating one of the earliest digital content sensations, LonelyGirl15. He then co-founded EQAL to build similar digital media franchises for top influencers such as Jennifer Lopez, Bethenny Frankel and Lauren Conrad. In 2009 the company began focusing on branded entertainment and celebrity/brand-driven websites, launching LaurenConrad.com and other popular sites. EQAL created the Effie Award-winning digital campaigns, “Real Women of Philadelphia” for Kraft Foods and “Walk with Walgreens.” In 2012, Goodfried and his partners sold EQAL to New York-based digital media company, Everyday Health.
Goodfried is a graduate of the UCLA School of Law where he earned his Juris Doctorate and UC Berkeley where he earned his Bachelor’s degree in Political Science. He lives in Los Angeles with his wife and two children.