Maxwell is the head of TrendWatching’s North America office and an accomplished keynote speaker who delivers trend presentations at conferences around the world. Events include TMRE, Asian Marketing Congress and Cisco Live!, internal keynotes include Google, Citiban and Levi’s.
Maxwell has facilitated innovation workshops for the The North Face, Samsung, the Dubai government and 3M. He has compiled bespoke research for clients including Walt Disney Imagineering, American Express, McDonald’s, Spotify and Intel.
Maxwell began his career in a London advertising agency, he founded a record label, and was a jury wrangler for Cannes Lions International Festival of Creativity. He has a degree in Economics & History from Bristol University.
As the former Global Director of tw:in (TrendWatching’s spotter network), he hosted meetups in Istanbul, Johannesburg and Paris, and worked with students at Parsons School of Design, London Metropolitan University, Rutgers Business School and Cass Business School.