Philippe Guinaudeau is a Senior Consultant with 27 years of experience in marketing research. He is also the Kidz Global CEO, an international market research & consulting firm, with offices in Paris and Hong Kong. Philippe has a unique global analytical perspective.
Prior to joining Kidz Global, Philippe was a Director of The NPD Group Inc, the leading global provider of consumer and retail information for a wide range of industries. He started as a Durable Goods Consultant at AC Nielsen prior to joining NPD. He has extensive experience in the toys and games, and licensing and entertainment industries, since 1992, in the North American, European, Australian, Latin American and Asian markets.
Philippe has more than 27 years of marketing and analysis experience, offering expert insight in understanding the Durable Goods markets throughout the world, analyzing the retail landscape, the competition, the consumer behavior and the brand line architecture; and assisting his clients in planning strategies to achieve the best results on their product segments. He has lived on three continents and travels the world extensively, living and breathing the international marketplace.