Rachel Aronson is the Vice President of Business Development and a founding member of
CounterFind, a leading online brand protection software for the sports, music
and entertainment industries. She has worked to spearhead partnerships with
clients like Warner Music Group, Netflix, and the Dallas Cowboys as well as
with marketplaces like Facebook, Amazon, Etsy and other major players in the
Rachel and her team built CounterFind in a way that puts licensees first, allowing brands to efficiently protect their intellectual property online, while freeing up the market for official retailers to increase sales.
Prior to starting CounterFind, Rachel was the Vice President of Licensing at Fanprint, where she worked with an elite roster of licensors ranging from the NFLPA and Disney to Nickelodeon and CLC to sell licensed print-on-demand apparel through targeted advertising on social media sites like Facebook and Instagram. It was there that she learned first hand how badly brands were being violated by counterfeit print-on-demand sites, which is what led her to start a new company that would solve this problem.
After attending the University of Missouri, Rachel became adept in social media management, working with brands and professional athletes to help monetize their social media presence. Her extensive background in the licensing and social media marketing space is what makes her a leading expert in helping intellectual property owners learn how to take back control of their presence online.