Ross Misher is an accomplished industry veteran and seasoned licensing executive with more than two decades of expertise in brand extension, brand creation, innovative partnerships, trend intelligence, and retail development. His long-standing relationships span the licensing industry to include licensees, licensors, manufacturers and retailers.
Ross’ career began at William Morris Agency. Thereafter, he served as Licensing Director at the Marvel Entertainment Group for over 3 years, managing 30% of the company’s domestic licensing revenue. Ross then worked at the Walt Disney Company overseeing product, marketing and retail programs for Disney Consumer Products. There, he was responsible for much of Disney’s U.S. toy and sporting goods success with revenue totaling $160 million in retail sales. Ross was also one of the first employees and served as General Manager of New Business Development at WeddingChannel.com, the Internet’s leading wedding website, before starting Brand Central.
In 2001, Misher launched Brand Central LLC, an innovative global brand consultancy with headquarters in Los Angeles and offices in New York and Louisville. He currently serves as the company’s CEO. The agency extends brands through licensing partnerships and collaborations, performs trend intelligence for leading companies and helps manufacturers drive growth through acquiring licenses. The company’s client roster includes world renowned brands including Kraft Heinz, Mondelez, and MGM, just to name a few. The company has been recognized as a leading licensing agency and has been ranked a top licensing agency by License! Global Magazine for the past ten consecutive years. In 2016, Brand Central won the industry’s award for best digital brand of the year for its program Cupcakes and Cashmere and best corporate brand for Pantone in 2018.
Ross has been named one of the licensing industry’s 40 leaders of tomorrow by License! Global magazine and continues to be an active member of LIMA, the licensing industry’s association where he served on the organization’s West Coast board.