Speaker: Terése Whitehead

Terése Whitehead

Senior Manager, Sponsorships & Operations, Player Services
NFLPA

Terése (Tracy) Whitehead has led a diversified career in sports and
entertainment with nearly 20 years of experience in marketing strategy,
branding, athlete relations and representation.

After earning her degree from the University of Michigan, Terése joined
Chicago-based HA-LO Sports and Entertainment as an Account Executive where she
implemented strategic sponsorship campaigns and promotions for a Fortune 500
company. She relocated to Atlanta in December 2001 and began her tenure as an
Atlanta Hawks and Atlanta Thrashers team marketing executive, where she was an
integral part of each team's marketing, advertising, community investment, and
branding campaigns. After five years in this role, Terése joined Williams &
Connolly in Washington D.C as Sports Marketing Specialist, spearheading
marketing, philanthropic and branding initiatives for high-profile professional
athletes including Grant Hill, Tim Duncan, Ray Allen and Tamika Catchings. She
was promoted to Senior Manager of Sports Marketing in 2008.

In 2013, Terése departed Williams & Connolly to support the launch
of Tandem Sports + Entertainment, a full-service sports and entertainment
agency with expertise in athlete management, talent representation, marketing,
communications and publicity services. As Senior Vice President of Marketing +
Brand Development, Terése led the strategic vision and managed off-field/off
court marketing of over 75 NBA, WNBA and MLB players and entertainment clients
including sourcing, negotiating and maintaining client endorsement, appearance
and rights portfolios. She played an integral role in business development,
helping the agency double its client roster in its first year.

In her current role as Senior Manager of Sponsorship and Operations for
the NFL Players Association, Terése assists the Vice President of Player
Services in managing departmental operations and overseeing strategic direction
for more than 100 sponsors, licensees and new businesses seeking to utilize NFL
players in their marketing and digital campaigns.

A native of Denver, CO, Terése has guest lectured on sports marketing at
Georgetown University, George Washington University and American University.
She served for 6 years as the Executive Board President of Suited for Change, a
local DC non-profit providing professional clothing and ongoing career
education to women in need, and is a member of Women in Sports &
Entertainment (WISE).