2020 Summit Highlights | Licensing Leadership Summit

The Licensing Leadership Summit 2020 has now ended – thank you to everyone who took part. In case you missed it, you can enjoy a sample of sessions below that our speakers have kindly agreed to share.

Knowledge is Power: Throw Away Your Crystal Ball

Michael Cisneros | SEGA of America

Marty Malysz | Dependable Solutions

Frank Masterson | Hallmark

Tony Scott | Edgewell Personal Care

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Revolutionizing Brand Protection

One of the toughest issues for Brand Licensors and their licensees is the issue of counterfeit products posing as real. It robs revenue for both the Licensors and Licensees and hurts brand value. In 2019, a new technology became available to help protect brand licensors, licensees and retailers. This technology provides the Licensing supply chain with the ability to protect revenue as well as the consumer, without changing anything. This session will explore how utilizing scannable forensic security technology can solve counterfeiting issues.

Dr. Wes Wang | JPatton

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What Do Licensees Want?

Licensees are the lifeblood of the licensing ecosystem. They are the ones that ultimately translate valuable IP into merchandise and services, allowing brand recognition to grow and a property to flourish with consumers around the world. But what do they need to survive and thrive in this new post-Corona world? Hear from executives from best-in-class licensee businesses as they explain what they need to get your brand to shelf.

Connie Chang | C-Life Group

James Dohnert | License Global

Tonya Kirby | Retro Brands

Rick Lowe | Brands In

From Brand Activation to Retail Activation… How Can Licensing Drive Sales?

With the massive shift and focus on e-commerce due to COVID-19, print-on-demand companies are leveraging social media to target your consumers and fans. This session will focus on 5 ways you can shut counterfeit down quickly to take back control of your brand and clear up the market for licensees to increase their sales.

PhilippeGuinaudeau | Brand Trends

Corné Dogge | BOOST

MarinetteDalbard-Giraudel | Brand Trends

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Thinking beyond revenue: A holistic licensing approach in the post-normal

Let’s talk about holistic licensing and how to evaluate the health of your licensed brands.

As the world recovers from months of lockdown and adjusts to new ways of working, the discussion is more timely than ever and will be rich with advice on maintaining brand health no matter the circumstances.

The pair will address management challenges head-on and present actionable, scalable solutions to evaluate and support the greater health of brand licensing programs…and, yes, drive revenue as well.

Anita Castellar | FanGirl Consulting & Brand Management

Kalle Törmä | Flowhaven

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How to Combat the Explosion of Print On-Demand Whack-A-Mole on Social Media

With the massive shift and focus on e-commerce due to COVID-19, print-on-demand companies are leveraging social media to target your consumers and fans. This session will focus on 5 ways you can shut counterfeit down quickly to take back control of your brand and clear up the market for licensees to increase their sales.

Rachel Aronson | CounterFind

Jamie Gerson | CounterFind