Speaker: Sheryl Harkins

Sheryl Harkins is Director of Business Development in NPD’s Entertainment practice.  She has close to 35 years of experience in the media industry, having worked at Leo Burnett, Nielsen, and Tivo covering Studios, as well as with companies in CPG, Retail, Restaurants, Automotive and Government sectors.  Throughout her career, Sheryl has co-authored a Media Planning Textbook, presented TV research at the White House, and was a guest speaker at University of Illinois, University of Wisconsin, Columbia University, and Northwestern University.