The Global Licensing Group Announces Licensing Leadership Summit 2020
Santa Monica, California – The Global Licensing Group has announced Licensing Leadership Summit 2020, a reimagined, executive-level conference that will extend beyond those in the licensing industry to bring together thought leaders across categories.
Building on the success of the previously-held NYC Summit: The Business of Brand Licensing, this two-day conference will take place next Mar. 16 and 17 at the Hilton Midtown Manhattan in New York City, New York.
Licensing has become an increasingly popular tool for driving marketing and business initiatives across all categories to extend a brand’s presence and to reach new audiences. Revenue resulting from licensed goods and services has witnessed year-over-year growth generating $271.6 billion globally in 2017, according to Licensing International’s 2018 Annual Global Licensing Industry Survey.
The new Licensing Leadership Summit will showcase a comprehensive conference program that will reflect the evolution of the licensing industry, focusing on licensing strategies, emerging categories, retail and consumer trends, and leadership.The event will be delivered via a partnership between Informa Connect and Informa Markets, both divisions of Informa.
“Our experience in licensing and brand extension, combined with Informa Connect’s expertise in delivering large-scale, thought-leadership conferences in retail, media and innovation, allows us to offer a reimagined event for leaders looking to grow their businesses,” says Jessica Blue, senior vice president, Global Licensing Group, Informa Markets. “We look forward to enhancing the attendee experience, introducing purposefully curated conference content that enables licensing and business professionals to work in concert and learn from one another in an intimate setting.”
License Global magazine, published by the Global Licensing Group, is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China and the Licensing Leadership Summit.
The Global Licensing Group is the licensing industry’s leading trade show organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, Licensing Leadership Summit, License Global magazine and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International (LI).
The Global Licensing Group is a part of Informa, which recently acquired UBM to become a leading B2B information services group and the largest B2B events and exhibitions organizer in the world. To learn more and for the latest news and information, visit www.informa.com.